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Five emails every new customer should get

Illustration: a newsletter on a laptop with envelopes flying out

The first week decides whether a new customer sticks around. Five short emails do most of the work.

Start with a warm welcome, then a quick win they can get today. Share one story from a customer like them, send a gentle nudge if they haven’t come back, and finish with a thank-you.

Set the series up once and it runs for every new customer, every day.

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